This doesn't necessarily mean you just produce how-tos' and tip based blogs all the time.
Sometimes a story shared is more powerful than a step-by-step guide at helping your audience take action.
You also can't just produce one post, video or episode and expect thousands.
If you've already got a large audience who love you, then maybe...
But I'm guessing that's not you?
So you'll have to write a few.
More than a few.
A heck of a lot.
Right now, I'm producing 3 pieces of content a week.
It takes between 6 and 9 hours to write the post, record the video, edit the video, upload the video, produce the juicy curiosity driving hooks/headlines, creates the graphics and do all the SEO.
I get that this might be freaking you out.
But, my first post, the one that was shared, that took me 30 minutes to write.
I already knew about SEO so I could do that too.