Female Entrepreneur Overwhelm Remedy

#WealthyWednesday | Katie Woodland | 05-02-2020
Watch, Listen Or Read on to discover how you can easily ditch the overwhelm so that you can courageously share your message with the world and successfully turn your passion based hobby into a consistently profitable business.

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xoxo Katie
REVEALED: Quick & Easy Principles Every Female Entrepreneur Needs To Follow To Banish Overwhelm
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Running a business can be magical...

But it can also be utterly shit...
I'm sorry to be quite so blatant, but in truth ... there's no getting round it.

I've been there.

Sometimes, I'm still there...

Even though I have money coming in every month like clockwork, it still doesn't stop me having a complete emotional melt-down every so often!

There are just so many moving parts to a successful and consistently profitable business that you can't help worrying whether you'll wake up to find one of those parts suddenly not working.

Thankfully, there are so many super simple things we can do to keep the overwhelm at bay long enough to charge on ahead and get ourselves back on track.

In fact, did you know, statistically, you only need to actually achieve 80% of your tasks in order to reach your goal?

How awesome is that?

When I heard this start a few years ago, while attending one of the many, many, many... webinars I was binge-watching to try and figure out this whole successful business business building thing, it was as though a huge weight had lifted from my shoulders.

Until that point, I'd be berating myself anytime I hadn't finished my ever-extending to-do list.

I'd feel guilty for taking a full hour at lunch time...

You know, the same time we 'demand' when we work for someone else, but automatically throw out the window when we work for ourselves?

I'd even attempt to pack my days so full, finishing anytime before 10 pm was highly unlikely!

The problem is, going full steam ahead and 'hustling-harder' like all the durus (dick gurus) are telling us to do in order to be successful is not the way to build a successful and consistently profitable business.

It is in fact, the way to guarantee you fail.

I mean... you're a human not a robot.

You can't just keep going day after day with no end in sight...

But in all honestly, robots don't do this.

We all think it's perfectly okay for them to have a little down time so that they can recharge their batteries, why do we automatically flip on the guilt switch when we do the same thing?

You know the one...

It usually starts with 'I should really be...' followed by that crushing feeling in your chest and sickening feeling in your stomach?

Unfortunately, if we ignore this for far too long our brain tends to join in the guilt-game too.

What's even worse, is your brain takes the guilt-game to a whole new level...

It doesn't just give us the odd, fleeting moment of feeling a little rubbish about ourselves...

It goes straight for the knife through the heart and starts the; you're useless, you're worthless, you should just give up... non-stop broken record.

The problem is, that when it does this we end up falling down the emotional rabbit hole and become trapped...

It used to happen to me all the time.

Thankfully, one one of those many, many, many... webinars I discovered an unbelievably simple and highly-effective overwhelm remedy.

Oh, and just in case you're wondering, it isn't gin...

When you're trapped by overwhelm, gin is definitely not the solution.

It only prolongs the agony.

Not only that it is usually swiftly followed by once again kicking you with the guilty stick, this time with a raging hangover...

It's called 'Eisenhower's Urgent/Important Matrix' (or Stephen Covey's 4 Quadrants, or The Time Management Matrix).

Please don't roll your eyes.

I know what you're thinking... maybe something along the lines of 'I don't have the time to learn anything new 'duh' I'm overwhelmed already... remember!'
But here's the thing.

This isn't something you need to 'learn'.

It's more like a little to-do list jiggery-pokery which has the added benefit of relaxing the overwhelm grip on your brain, finally enabling you to speed back into action and do the things which are guaranteed to bring you success.

I shared this with my members a few weeks ago and it led to her achieving over 85% of her monthly goals in just two weeks...

At the time of sharing the matrix she was so overwhelmed by her to-do list she had taken to ignoring it completely,

Something which while we all do at time-to-time, is not the most appropriate thing to do when we rely on ourselves to fund food, heating and gin... ;)

The Pareto Principle (aka the 80/20 Rule)

You may or may not have heard of the Pareto Principle by Vilfredo Pareto, but chances are somewhere along the way you'll of heard of the 80/20 rule?

If not, don't worry it's a super easy concept to get your head around; 80% of the consequences stem from 20% of the causes (Chappelow, 2019). 

This means;

1) 80% of your results occur because of 20% of the actions you take.
2) 80% of the actions you take only lead to 20% of your results.

That last one is a bit of a hard pill to swallow...

Especially as us lady entrepreneurs have a unique tendency to obsess over the 80% of things we tell ourselves are important but aren't...

Thankfully, this means that you can literally stop doing 80% of everything you're doing right now and it won't affect how successful your business is.

It won't lose you sales.

It won't lose you followers.

It won't make you irrelevant.

What it will do, is free up your time to focus on the 20% that matter.

JUST the 20% that matter.

Well at least until you've climbed out of the emotional rabbit hole and once again thrown back the curtain of overwhelm.

Once you're feeling back to your confident, courageous and care-free self, then feel free to pile on the 80% you love to do.

'Eisenhower's Urgent/Important Matrix' 

Eisenhower's Urgent/Important Matrix consists of 4 different quadrants; Important - Urgent, Important - Not-Urgent, Not-Important - Urgent and Not-Important - Not Urgent. 

By dividing your to-do's into each of these categories, you are easily able to work out what you should be spending your time doing in order to achieve the success you desire.

Depending on how long you've been ignoring your to-do list, you may have to spend the first few weeks solely in the Important-Urgent quadrant, but living your life in here will be exhausting.

The most successful people spend their time focused in the Important - Not-Urgent quadrant simply because they're so on top of their game, there are very few unforeseen issues or major crisis popping up.

Here's what each quadrant looks like in your business:

Important - Urgent Tasks

All the things which you're panicking about whether it should have been done weeks ago, or its an emergency you didn't even know existed until this morning.
 Unpaid bills/negotiate repayment terms for bills you can't afford to pay just yet
 Unpaid invoices from your clients
 Client deadlines
 Follow-Ups with potential clients (the longer you leave these, the less likely they'll convert...)

Important - Not-Urgent Tasks

Anything actually which moves your life and business one step closer to your goal. Most importantly, you have a way of tracking whether these things are working.

If what you're doing in these areas don't seem to have the desired results you'll need to switch up your tactics ASAP so that you make it work!
 Planing, organising and scheduling your goal oriented tasks.
 Sales calls, emails, meetings
 Lead generation
 Relationship building (potential customers and aligned businesses)
The Female Entrepreneur Overwhelm Remedy: How to use Pareto's Principle and Eisenhower's Urgent/Important Matrix to successfully banish overwhelm and achieve your goals in 20% of the time!

Not-Important - Urgent Tasks

These are things which are looming but are not actually going to help you reach your goals.

In fact, most often, these are not only the things you're probably doing most of when you're not trapped in crisis (Important-Urgent) but also tend to be the things which are actively blocking you from achieving your goals...
 Other peoples tasks you should have said no to but now you've committed out of integrity you still have to do it...
 Acting on your emails multiple times a day
 Figuring out how to do everything, rather than hiring someone else to do it for you.

Not-Important - Not-Urgent Tasks

 Fake networking; online and offline.
 Browsing the internet
 Endless branding and re-branding... Trust me, no one buys the biggest branded fizzy-drink in the world because of their font colour or style it's because they're damn good at selling you on the promise and marketing that promise to you at exactly the right time.

Successfully utilising the combined power of Eisenhower's Urgent/Important Matrix and Pareto's Principle is like having a licence to print money.

Once I stopped planning my time the normal way and instead planned my time based on Pareto's Principle and using Eisenhower's Urgent/Important Matrix (e.g., 80% of my day spent doing the things in the Important - Not-Urgent quadrant) the other 20% dedicated to Important - Urgent then Not-Important - Urgent once I'd got out of the overwhelm funk things changed fast.

Clients started flowing through the door.

Money started rolling in consistently.

I could stop doing 14 hour days and instead started doing the usual 9 hours...

It led me to completely switch up how I was running my business without actually having to learn any new skills, master any complicated technology or pay someone thousands of pounds to teach me anything.

I was seeing incredible results by simply fessing up to the time-wasting activities, ditching them ASAP and then committing to actually turning my 'hobby' into a consistently profitable business.

Most importantly, I stopped waking up completely dreading the stroll down the stairs into my basement office.
I stopped having the daily guilt-attacks.

I stopped being plagued by non-stop negative mind-judgement.

Even more awesome, I started taking regular time off without needing to worry about where the money was going to come from.

But here's the thing...

While I had ended up in a business overwhelm funk, with associated guilt-attacks, I wasn't trapped in an emotional overwhelm funk.

These two things are completely different.

The one, is quickly resolved once you ditch the 80% of stuff you don't need to do.

The other, sees you still struggling to take action on the 20% which will lead to your success...

Here's what that might look like;

You might be terrified to make sales calls because the thought of rejection is more than you can handle.

You might be unable to stop the negative mind-judgement without heading for the gin so that you can block everything out ...

You might even be so beaten down emotionally that you can't even bring yourself to send a follow-up email...

I've been to all of these places and some even darker on my journey and the one thing to hold onto is that it doesn't matter.

Not, that what you're feeling doesn't matter, just how bad things have become.

You see, there's always a way out.

I tell all my clients that if you're still going, your still trying and your still taking those all important baby steps, eventually you'll get there.

You probably just need a little hand holding.

Someone who's been busily drawing chalk arrows on the walls of the rabbit hole so that you can find your way out. 

There's no shame in being where you are.

You've been doing the best you could with the information you have.

Thankfully, I've messed up in both my business and in my life which in turn led to me figuring everything out.

This means you don't have to go through the pain of messing up, or the pain of fumbling around in the darkness while you get your shit together!
Right now, I'm running a FREE feature-length LIVE webclass ‘How to feel good every day’, where I'll show you how you can keep the emotional overwhelm at bay long enough so that you can courageously share your message with the world and finally turn your passion-based hobby into a consistently profitable business!

All you need to do is click the button below and register.
Make sure you come prepped with your questions for the LIVE Q&A after the webclass is finished.

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​Meet Your Host: Katie Woodland
Hey, I'm Katie Woodland;

I'm a Psychologist & Business Coach, Speaker & Best-Selling Author, who helps determined female entrepreneurs shed imposter syndrome, embrace their authenticity and confidently step into the limelight.

Through the Female Entrepreneur To Health, Wealth & Happiness Series, I show you how to let go of any emotional turbulence you’ve encountered trying to get your business of the ground so that you can quickly turn your business from a money pit into a money tree and have the lasting impact on the world that you’ve been desiring.

Right now you can get a copy of my book ‘The Female Entrepreneur Road Map to Health, Wealth & Happiness’ for FREE!

In this book I not only walk you through key pieces of business success strategies, blueprints and advice.

You also get key tips, tricks and techniques to overcome the emotional hurdles of being in business.

This is because you can’t build a wildly successful and insanely profitable business unless you are actively managing your emotional health.

The book has been specifically designed to guide you through both so that you truly can create the life you want, the business you dream of and the impact you desire.

Use the link below to get your copy right now:


Over the past 12 months, I’ve had the pleasure of spreading my message further and wider than ever before. Being featured in local, national and international media outlets, as well as having the honour of delivering a TEDx Talk where I revealed a REVOLUTIONARY new technique helping thousands of people worldwide to reverse the symptoms of stress, depression or anxiety in under 4 weeks even if they've been plagued by mental illness for years!

Click the link to check it out now: https://katiewoodland.co.uk/tedtalk

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Katie Woodland; Psychologist, Business Coach, Speaker & Best-Selling Author
Katie Woodland;
MSc. BA, SNHS, MBPsS

Psychologist, Business Coach, Speaker & Best-Selling Author
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