Hey, it’s Katie here and I’m back with another business building mistake most female entrepreneurs make; guessing who your ideal customers are...
Most importantly for you... why this one mistake is drastically limiting your ability to generate leads and sales online.
Watch, Listen or Read on to discover a super simple way you can find out what your customers truly want so that you can increase the number of leads and sales you’re generating without needing to increase the hours you’re working.
p.s., did you know that right now, you can take advantage of my generosity and secure a free copy of my physical book which takes you through the process step-by-step simply by following the link below: (value £9.97).
When I was first setting up the mental health service in 2014, I didn’t take the whole customer avatar thing seriously…
In fact, I ‘knew’ my customers so well I ploughed on ahead with advanced marketing techniques and learning all about selling on social media, creating graphics and even video editing.
The problem was that knowing advanced ways to talk to your customer doesn’t mean you’re effectively communicating a message they want to hear…
Every time I put out a social media post, created a marketing campaign or rewrote a sales page on my website and it didn’t work I’d immediately jump on another advanced training programme believing that this must be the thing I need to learn.
The real problem was that when I’d get to the customer avatar bit I’d automatically assume I knew what my customers were looking for.
If they’re depressed they want to be happy, if they’ve got anxiety they want to feel at peace or if they’re stressed they want to feel relaxed.
Because they were the feelings I wanted to feel so they’re obviously the same ones everyone else wants right?
Wrong, but for years I was stuck in that mind-set. I had this mental block about actually taking the time to do real market research.
I genuinely believed that having been in the same places in my life before and after working with clients I thought I knew what potential clients would be feeling and need from my service.
Then as with everything, I learned this is not the truth.
Very much like all the other simple mistakes I made building my first business, I only really addressed the situation when the money dried up.
I started to heavily rely on word of mouth and found it virtually impossible to turn any of my leads into sales online.
No matter how may pieces of content I produced, how great the graphics looked or how fancy the video’s looked.
Thankfully, one of the first things I was forced to do when I was learning to sell was to do real market research.
Because of the way the course was structured I couldn’t even pretend I had done it, I needed to hand it in and get feedback on it.
So I sat down and followed the steps I’d been instructed to follow.
One of those steps was to go to Reddit and to observe the conversations and language my ideal customers were using.
More importantly, what were they saying when other people were giving advice on how to feel better? Little by little my eyes were opened.
I realised that while I had been right about the results my ideal clients would want I hadn’t taken into account whether they believed it was possible. Going from depressed to happy was in impossible jump in their minds.
It didn’t matter that I had testimonials, a proven track record and all the qualifications necessary to make it happen, they didn’t believe it was possible for them.
So after this huge lightbulb I went back to the drawing board.
I wrote down all the emotions they’re feeling now, their beliefs about what is possible, their beliefs about techniques I use, the results that they were after.
But most importantly, I wrote down the exact same words they were using. Especially if they were using words which I wouldn’t normally say in conversation.
Then I started creating content around these themes, changed up my sales page and created different marketing campaigns to target people who were in different places on their journey to mental health.
While I was doing this, there were still some words and phrases around mental illness that I didn’t like using. One of these was mental disorder.
Even now, it makes me feel negative just using this phrase.
Because I felt so strongly about this I chose not to use it in my sales or marketing copy. This was a huge mistake.
Again, I thought I knew better.
Thankfully, I gave myself a reality check and wrote just one blog post about mental illness and used the word ‘mental disorder’ instead of mental illness.
In just 14 days, that one blog post have over 2,500 views and generated over 400 leads for free.
Since then I make sure I put my personal preferences, judgements and beliefs aside so that I can effectively communicate with my ideal customer.
In fact, this was the reason I was able to build my business coaching business so quickly.
I went even further when launching my online programme last year and carried out interviews with my ideal clients.
Now for some of you, jumping onto Reddit and having a little snoop, or picking up the phone and asking questions isn’t going to be enough.
Because you may not know what you need to look for or to ask in order to actually tease out the key pieces of information you need to help your ideal customer self-identify in your marketing or sales materials.
I want you to know, that truly understanding your customer’s fears, problems, struggles, wants, needs and desires is genuinely is the one thing that enables any business to generate leads and sales online.
There are hundreds of different ways to communicate with your ideal client but if all of those do not help your customer recognise that you are speaking to them and that you can help them get the results they need you’ll never generate a lead let alone a sale online.
This is why in my book; The Female Entrepreneur Road Map to Health, Wealth & Happiness, there’s a whole chapter dedicated to helping you get this part right.
The book also helps you get started with writing effective sales copy, sharing your message and increasing your authority at lightning speed on a shoestring budget.
Because I truly believe female entrepreneurs are a force for good and will change the world I am dedicated to helping as many as I can.
More importantly, I am committed to helping female entrepreneurs have the impact they deserve without needing to find thousands and thousands of pounds to make it happen.
For this reason, right now, you can get a copy of my book ‘The Female Entrepreneur Road Map to Health, Wealth & Happiness’ for free.
In this book I not only walk you through key pieces of business success strategies, blueprints and advice.
You also get key tips, tricks and techniques to overcome the emotional hurdles of being in business.
This is because you can’t build a wildly successful and insanely profitable business unless you are actively managing your emotional health.
The book has been specifically designed to guide you through both so that you truly can create the life you want, the business you dream of and the impact you desire.
Use the button below to get your copy right now:
BUT don’t delay, this free promotion won’t last forever!
Meet Your Host:
Hey, I'm Katie Woodland I'm a Psychologist, Business Coach, Speaker & Best-selling Author who helps determined female entrepreneurs shed imposter syndrome, embrace their authenticity and confidently step into the limelight.
I show you how to let go of any emotional turbulence you’ve encountered trying to get your business of the ground so that you can master the foundational steps of a building a wildly successful and insanely profitable business. Enabling you to quickly turn your business from a money pit into a money tree and have the lasting impact on the world that you’ve been desiring.
The only problem is that right now you’re so overwhelmed with ‘all the things’, confused by who you should trust and are so demotivated by the never-ending ‘bumps in the road’ that you’ve started to question whether you can even achieve your dreams.
The Female Entrepreneur Road Map to Health, Wealth & Happiness safely guides you through clinical therapeutic techniques and simple business building strategies. Helping you effortlessly release any fear, guilt or self-doubt so that you can courageously step out from the shadows to go from best-kept secret to household name and change the course of your life and business, faster than you ever believed is possible.
I am the who that finds all the how’s you need to turn your dreams into your realities.