Find out why opting for the 'quick and easy option' when it comes to purchasing books to help you build a business actually harms your chances of success as an entrepreneur and small business owner...
Whether you're still in the super excited and hugely energetic beginning phase of your entrepreneurial journey or you've been building your business a while, one of the best things you can do is to model what works.
F.Y.I this doesn’t mean ripping someone off, this simply means be inspired by what other successful people are doing and use it in your own way.
You and I both know that there are so many different ways to build a business, different types of businesses and quite often different people telling you different things, all expertly designed to leave you confused, frustrated and truly overwhelmed...
I want you to know that I've 100% been there!
In fact, I've got shelves of books, virtual shelves of books and both my PC and laptop are completely riddled with cheat-sheets, worksheets and tip-sheets I've lovingly curated over the past 5 years that I've been playing the business game.
The problem is that when you have things all over the place you don't actually end up using them and in true entrepreneurial style, the massive amount of information I had collected actually ended up harming my chances of success.
At the time, I didn’t quite realise how overpowering this wealth of information was...
It wasn’t until two years later did I realise that being a hyperactive collector of information had in fact, quite drastically hindered my entrepreneurial journey.
During my information hoarding stage, I purchased a book called dotcomsecrets which says it’s ‘The Underground Playbook For Growing Your Company Online’.
The problem was, I bought it as an eBook not a physical book…
In my head, this was the right thing to do…
In reality, it truly wasn’t!
What do I mean by this?
Quite simply, if you buy a book that tells you it's going to shortcut your journey to the top of your industry and don't proceed to actually use it you'll not shortcut your journey or get to the top of your industry...
While eBooks seem very much like the solution to all your business building problems in much the same way that sliced bread revolutionised your morning routine.
The real truth is that when you buy an eBook version, even though you have the convenience of being able to read it wherever you happen to be, you don't actually open it or use it quite like you promised yourself...
Now, that’s not to say you won’t read it at all.
You might do what I did and read the whole thing in one sitting.
You might even be prompted to go back to it a couple of times when you get stuck on a specific thing...
But chances are you only ever really consume between 5 and 10%.
When you're building a business 5-10% quite simply doesn't cut it.
You need the whole 100%.
You need to follow the plan and use their proven strategies, tactics and techniques exactly as they say and most importantly you need to make sure you’re doing it in the order they suggest.
Chances are, they’ve been around the ringer getting it wrong a lot of times before they simplified the process, developed a working plan and spent months, if not years, of their time lovingly crafting the book to help you avoid all the mistakes they made…
So back to my epic entrepreneurial journey …
After 2 years of going round and around in circles I eventually re-read the eBook.
OMG did it ever change the way my business was running.
Overnight things changed - literally.
The day after following the plan and implementing a few of the steps (in the right order) I woke up to find I had made some sales overnight from a ‘dead’ page on my website!
So after that amazing breakthrough, I went straight to the order page and bought a physical copy.
While waiting for it to arrive, I opened up the eBook and cherry picked a few more ‘quick fixes’.
Then as soon as the book landed on my doormat, I ripped open the packet and pulled it out.
I cleared my schedule for the next 48 hours so that I could consume, implement and drive my business forward at breakneck speed.
I even threw caution to the wind and attempted things which I had never done before, things which completely pushed me out of my comfort zone and also some things which I thought would not work for my business…
The best thing - it do.
In fact, it all worked... just like he said it would!
Since following the plan I've been interviewed as an expert for national press, as part of international TV shows, invited as the keynote speaker to the Institute of Directors in London and even been featured as the guest expert for other entrepreneurial membership groups, all focused on how female entrepreneurs can build a wildly successful and insanely profitable business es without sacrificing their emotional health.
So here's my plea to you today as a fellow female entrepreneur trying to make an impact on the world without getting trapped by fear, imposter syndrome or overwhelm;
1) if you find a business building book which truly speaks to you, where you are right now and where you truly desire to go, buy the book - the actual book; and
2) make sure you follow it step-by-step until the results they promise materialise
Catch up with you again soon so that you can avoid all the mistakes, myths and mistruths of running a wildly successful and insanely profitable business and fly to the top of your industry without driving your emotions into the ground!
p.s., by the way, did you know I have a book out which is specifically focused on helping female entrepreneurs overtake their competitors and to go from best-kept secret to household name - fast? Scroll down just a touch to find out how you can get your copy for free #gotyoucovered
Meet Your Host:
Hey, I'm Katie Woodland I'm a Psychologist, Business Coach, Speaker & Best-selling Author who helps determined female entrepreneurs shed imposter syndrome, embrace their authenticity and confidently step into the limelight.
I show you how to let go of any emotional turbulence you’ve encountered trying to get your business of the ground so that you can master the foundational steps of a building a wildly successful and insanely profitable business. Enabling you to quickly turn your business from a money pit into a money tree and have the lasting impact on the world that you’ve been desiring.
The only problem is that right now you’re so overwhelmed with ‘all the things’, confused by who you should trust and are so demotivated by the never-ending ‘bumps in the road’ that you’ve started to question whether you can even achieve your dreams.
The Female Entrepreneur Road Map to Health, Wealth & Happiness safely guides you through clinical therapeutic techniques and simple business building strategies. Helping you effortlessly release any fear, guilt or self-doubt so that you can courageously step out from the shadows to go from best-kept secret to household name and change the course of your life and business, faster than you ever believed is possible.
I am the who that finds all the how’s you need to turn your dreams into your realities.
By the way, did you know that you can grab a copy of my book 'The Female Entrepreneur Road Map to Health, Wealth & Happiness' for FREE?
se the link below so that you can access the only book designed specifically to help female entrepreneurs build a wildly successful and effortlessly sustainable business so that they can have the impact they've been desiring without sacrificing their emotional health:
(& just in case you're wondering it's an actual real-life physical book, not just a hastily piled together eBook!)