Hey, it’s Katie here and I’m back with another business building mistake most female entrepreneurs make; saying no to video and playing it safe when it comes to trying to drive traffic from social media...
Watch, Listen or Read on as I’ll be sharing a simple trick that you can use to effortlessly overcome your fear of showing up on camera so that you can start reaching more of your ideal customers without having to do much more work enabling you to rapidly increase your authority, your expert status and your income!
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Also, do drop me a comment below and let me know what you’re struggling with in your life or business and I’ll answer them live during the Social Saturday live-stream.
Anyone who’s questions are featured on the Social Saturday live stream will be gifted instant access to the Inspired Implementation Masterclass bundle and the No Hustle: More Money Masterclass bundle which is a collection of 6 masterclasses designed to help you quickly course correct your life and business so that you can have the life of your dreams and not the life of your nightmares (Value £582).
If this is the first time you’ve popped over to the blog in I just wanted to say a quick hi and introduce myself.
I’m Katie Woodland a psychologist, business coach, speaker and best-selling author who helps female entrepreneurs move past fear, overwhelm and self-doubt so that they can quickly overcome imposter syndrome and build the wildly successful and insanely profitable business they deserve and have the lasting impact on the world that they’ve been desiring without needing to sacrifice their emotional health, their integrity or even more precious time with their family.
Right now, you can take advantage of my generosity and secure a free copy of my physical book which takes you through the process step-by-step simply by following this link (>>FREE BOOK<<)(Value £9.97).
Let's get on with the show!
Key Timestamps For The Busy Female Entrepreneur:
⏰ [02:24] How every female entrepreneur can turn their childhood love of play acting into CONFIDENCE on camera so that they can take their ideal client from ice cold to red hot in under 10 minutes.
⏰ [03:23] The TRUTH about the impending demise of every heart-centred female entrepreneur's business if they ‘say no to appearing’ on video and continue to play it small on social media.
⏰ [03:36] How every determined female entrepreneur can INSTANTLY increase their landing-page conversions so that they can effortlessly turn even more of their page views into happy customers on autopilot!
⏰ [04:59] The super SIMPLE way any female entrepreneur can quickly overcome their fear of pressing the record button so that they can confidently share their message, inspire their fans to buy and have the impact on the world they’ve been desiring without needing to hustle for 16 hours a day, sacrifice time with their family or sink thousands of pounds on advertising.
⏰ [05:42] The WORST thing any determined female entrepreneur can do if they’re scared to appear on video … and what to do instead so that you can fearlessly press record enabling you to quickly overtake your competitors to go from unknown hobbyist to internationally renowned industry expert!
⏰ [06:18] A quick and EASY way every female entrepreneur can feel comfortable on camera so that they go from terrified of the record button to being excited to go live enabling you to work less and sell more!
⏰ [06:45] How every determined female entrepreneur can avoid becoming INSIGNIFICANT in their industry and instead be the brand that everyone is raving about.
⏰ [07:05] The NUMBER ONE reason any determined female entrepreneur needs to overcome their fear of appearing on video today so that they can confidently launch new products and services in the future and catapult their business success.
⏰ [08:11] The FASTEST way every determined female entrepreneur can legitimately build a wildly successful and insanely profitable business so that they can have the impact they desire without needing to sacrifice their emotional health, their integrity or even more precious time away from their family.
If you know that you need to embrace video in order to survive as a business but are...
Worried about what to say on camera ...
Or have no idea how to 'sell' your products/services using video ...
Then you do not want to miss this amazing offer...
Right now you can get a FREE copy of The Female Entrepreneur Road Map to Health, Wealth & Happiness Book shipped to your front door so that you can follow along with all of the simple tips, techniques and tactics specifically created to help you confidently overcome your fear of video and rapidly increase your authority, your expert status and your income, without needing to drastically increase the time you spend in your business.
But act fast! Use the button below to secure your free copy right now before this promotion ends:
When I was a little kid I wanted to be an actress...
In fact, my favourite books growing up were a collection of Shakespeare’s plays which had been adapted for children.
It was pretty cool because they also ended up turning these children’s versions into an animated series on the BBC so I could not only act them out in my bedroom.
I also managed to increase my ability to project the emotions of the characters and draw in my devoted audience of a golden Labrador much more than when I was trying to figure things out on my own.
I followed this passion for quite a while.
I was even lucky enough to be accepted into an acting school but was unable to go because as kids we travelled around a lot of the time because my dad was in the Royal Air Force.
My mum, she wanted us all to go to the same school and stay together... & if my mum is anything like yours, you knew who was going to win that argument...
Unperturbed I joined the local drama group and also took drama for GCSE.
I had a couple of leading roles with the drama group and thanks to my shocking singing voice only ever managed to secure speaking parts in the school plays.
For me, when video started being a big thing I literally jumped at the chance.
I’ve always found talking much easier than writing and some would most definitely say that I talk too much…
You’ve probably seen all the stats about how social media platforms are giving more weight to video over images and text posts.
How it’s predicted that 84% of internet traffic will be video by 2020 or even that video advertising is astronomically cheaper to run and converts at insane numbers compared to static adverts.
In fact, having a video on your landing page can increase conversions by around 80%!
Look, I know, you get in order to build a successful and profitable business in today’s online world you need to be on video.
The problem is, that I also know, for most of you, the idea of showing up on camera is quite terrifying.
You all know that it needs to be done but the doing of it kicks in your automatic fear response sets off a string of procrastination events and you only realise that you haven’t created that video yet when you’re doing your weekly or monthly review…
Unlike my clear love of the limelight from a young age, you are on the opposite end of the scale.
Every time you come to press the record button or your finger hovers over the live button on whichever social media platform you use it’s as though you’ve run into a brick wall. Something is stopping you from taking that step.
You may even have done one, been super proud of yourself at the time and then watched it back only to find yourself completely horrified and thinking ‘what the frig have I done…’
Ever the determined female entrepreneur you know that you need to master this and you keep trying.
You may have done loads of mindset work, you might have signed up for a specific video course or you may have been unlucky enough to be part of my One Funnel Away Challenge mastermind group where you are pushed…
One of the things that my clients have found most helpful when facing their camera fear is to draft up a simple script or use bullet points to keep them on track. This will help overcome the fear of ‘what do I say’ and help make sure you remember to introduce yourself and offer the thing that you’re selling.
Even now, if I don’t have at least these two things written on a post-it note, I end up getting excited and caught up in giving the information and forgetting to say who I am or forgetting to tell people how I can help solve the problem!
The real problem is that even knowing what you’re going to say can still trigger a panic attack just before the scheduled time.
After chatting to a few of my clients one of them said they’d been interviewed for a summit and the person leading the summit had told them to look at the blue dot on the laptop and how this made her really nervous.
More nervous than when she’d been pushed into pressing the live button as part of the work we did together last October.
Hearing this, everything clicked into place…
One of the reasons I was good at acting and never really struggled with stage fright was because I never considered myself an actor or even thought about the audience.
I would carry out each role as though I was still a young kid in her bedroom performing to Peggy (the previously mentioned golden Labrador).
When I get on camera I just talk to all of you as though you’re here with me and we’re just having a natter over a cuppa and some cake.
Looking at the blue light is one of the most obvious ways to remind your brain that you are doing something that you find scary.
So just do what I do, imagine you’re talking to your most perfect client and you’re helping them get the results that they really need.
Since truly embracing and utilising video in my business, my ability to support my clients has been far beyond what it was when I was just using images or text.
In the previous business building mistake (Business Building Mistake #9: Being Afraid To Sell...) I spoke about the fear of selling and in all honesty, unless you are comfortable with selling and more importantly selling on video you’ll very quickly become insignificant as a business.
Thankfully, learning now and practising while you’re still relatively unknown enables you, like my clients to find your feet, get comfortable and make mistakes while not too many people are watching.
This will also give you the opportunity to experience the happy accidents along the way while you’re learning and sell more of your products and services to the people who are already following you.
Not only are you engaging in a way which your ideal customers want you’re also playing nicely with the social media platforms who reward you for using the medium they want.
I know that if you utilise these two little tricks you’ll not only feel more confident you’ll also start seeing the results you deserve in your business.
Most importantly these things will happen really fast because that is the power of video and video alone.
You might now be thinking something along the lines of ‘OK that’s cool but what am I supposed to actually say?’
Or perhaps something like, ‘What should I be scripting out?’
Or even, ‘how do I transition from giving advice into selling my thing without coming across super pushy?’ I get it.
I’ve been there!
It’s exactly why I spent hundreds of hours and sank a few thousand figuring out how to do it.
Thankfully, you don’t have to do either.
Creating captivating content on camera is one of the key topics in my book; the Female Entrepreneur Road Map to Health, Wealth & Happiness.
In fact, in the book, I cover how to use sales language in your social media posts and how to sell on video so that your ideal customers are inspired to buy from you.
Right now you can get a FREE copy of the book shipped to your front door so that you can follow along with all of the simple tips, techniques and tactics enabling you to confidently overcome your fear of video and rapidly increase your authority, your expert status and your income, without needing to drastically increase the time you spend in your business.
Use the button below to secure your free copy right now before this promotion ends!
See you soon and good luck on your journey.
Meet Your Host:
Hey, I'm Katie Woodland I'm a Psychologist, Business Coach, Speaker & Best-selling Author who helps determined female entrepreneurs shed imposter syndrome, embrace their authenticity and confidently step into the limelight.
I show you how to let go of any emotional turbulence you’ve encountered trying to get your business of the ground so that you can master the foundational steps of a building a wildly successful and insanely profitable business. Enabling you to quickly turn your business from a money pit into a money tree and have the lasting impact on the world that you’ve been desiring.
The only problem is that right now you’re so overwhelmed with ‘all the things’, confused by who you should trust and are so demotivated by the never-ending ‘bumps in the road’ that you’ve started to question whether you can even achieve your dreams.
The Female Entrepreneur Road Map to Health, Wealth & Happiness safely guides you through clinical therapeutic techniques and simple business building strategies. Helping you effortlessly release any fear, guilt or self-doubt so that you can courageously step out from the shadows to go from best-kept secret to household name and change the course of your life and business, faster than you ever believed is possible.
I am the who that finds all the how’s you need to turn your dreams into your realities.