Hey, it’s Katie here and I’m back with another business building mistake most female entrepreneurs make; using the wrong content when advertising on Facebook. Most importantly for you, why this one mistake see your advertising costs spiralling out of control!
Watch, Listen or Read on as I share with you the little trick I used to sell out my coaching programme for under £14 so that you can make a simple switch and save thousands!
... by the way did you know you can get a copy of my physical book 'The Female Entrepreneur Road Map to Health, Wealth & Happiness' for FREE?
Use the link below to secure your copy right now - before it's too late! (Value £9.97).
Key Timestamps For The Busy Female Entrepreneur:
⏰ [03:38] UNCOVER the hidden belief which blocks many female entrepreneurs from utilising one of the best advertising platforms on the internet so that you can stop it from derailing your chances of building a successful and profitable business in today’s online world.
⏰ [04:23] DISCOVER the often-ignored truth about advertising on Facebook so that you can quickly increase the effectiveness of your ads and drive down the cost of marketing to your ideal clients, generating leads and getting sales online.
⏰ [04:55] The EASIEST way female entrepreneurs can generate a swathe of leads and sales on Facebook so that they can quickly overtake their competitors and go from best-kept secret to household name - FAST!
⏰ [06:21] REVEALED: How to circumvent the Facebook algorithm change which is causing ads to be blocked, accounts shut-down and low reach so that you can successfully advertise, launch and sell out new products and services even if you’ve tried to launch before and it failed!
⏰ [07:22] The TRUTH about pressing the ‘boost’ button on Facebook every female entrepreneur needs to know so that they can increase leads, sales and conversions online without needing to understand the complicated, confusing and overwhelming Facebook ads manager platform!
⏰ [08:27] The FASTEST way any female entrepreneur can build a legitimately successful and profitable business so that they can have the impact they desire without needing to spend thousands of pounds or waste hundreds of hours figuring everything out on your own!
For years and years I was literally throwing money away on Facebook advertising.
I’d create a full campaign, turn the ads on, spend hundreds and see very little return.
Ever the determined entrepreneur I kept on trying...
ver the course of the past 5 years working online I have taken 3 different Facebook ads training programmes, spent thousands on ads and spent hundreds of hours trapped inside the Facebook ads manger trying to work out why when I’m doing all the things I’ve been told is it not working.
I knew that if I could just figure out this whole Facebook ads thing it would open a world of endless possibilities, opportunities and generate sales.
I always had products and services that sold when I was able to have a conversation with someone.
I would go to networking meetings, in person events and appear as a guest speaker and always filled out my diary.
Yet again, not mastering this supposedly easy thing led me to feel utterly useless, completely incompetent and wholeheartedly dejected.
After the third course and yet another failed attempt at advertising my services I felt completely backed into a corner.
I no longer had the money to utilise print media, I didn’t have the energy to traipse all over the country after having exhausted my local area and in true self-pitying style I was convinced that Facebook hated me…
Resigned to the fact that I’d have to build my business the old fashioned way, I entered a programme designed to help me perfect my presentation skills so that I could increase my conversion rate.
With the idea being, I could spend less time driving around the country because each event generated more sales.
During one of the training sessions I made an offhand comment about not knowing how I’d advertise the event’s I’d run seeing as Facebook hated me…
Then the co-host said something which set off a chain of dominoes in my mind about actually making Facebook work.
I knew it must do because other people use it successfully.
She said to me this one thing ‘A Facebook advert isn’t your sales page. It should only be used to disrupt people enough that they go look at your sales page’.
So I went completely back to the drawing board…
The previous 4 weeks I’d been driving traffic to a full sales funnel with launch videos, webinars and resources and had seen some success at converting people who actually went through the funnel.
The problem was the insanely low conversions from my ads.
Because I knew my programme was worth fighting for I carried out a 7-day curiosity campaign.
My sole job was to excite my audience for 6 days.
Teasing them about what was coming up next, tantalising their entrepreneurial brain with all the possible futures if their business was working the way they wanted and digging the knife in talking about all of their pain points.
Then at the end of the 6 days, do just 1 sales video giving people just 24 hours to purchase.
The problem was that Facebook really does hate me…
OK so they don’t but it just so transpired that as I was running my 7 day quick launch, Facebook changed the goalposts about what words you could use, how you could script your ads and all the other things which destroyed even well-known and experienced entrepreneurs last year!
For me, I had my account stopped and all ads blocked 3 times in the 7 days…
In reality, I had an ad that went out on the Monday, then my account was blocked Tuesday.
I managed to overturn the decision and 24 hours later on Wednesday out went a second one.
Then come Thursday my account was blocked again…
Overturning this decision Facebook again allowed me to continue.
That was until Saturday morning when they said 'Oh no, you are not allowed to play on this platform'.
Saturday morning was 36 hours before cart close…
Sunday at 11:30 am my account was unblocked.
I stopped all the scheduled ads.
Jumped straight onto Facebook live and told my story.
I knew that even if Facebook blocked my ads account again, using Facebook live would already give me a good chance of getting in front of the right people.
I also knew that I needed to make sure I stayed on the livestream for over 15 minutes to get Facebook to push it out beyond my immediate audience.
That one video, generated enough interest in the 12 hours that sales started coming in.
It also sent enough people to the sales page that one person reached out to ask about the difference between paying in full and paying in part payments.
Even though this was in the sales copy, part of the FAQ and mentioned in the video she’d missed it.
Rather than being all defensive, I very politely took the time to explain and then jumped on Facebook live again and did a mini video about the difference between the two payment options.
Both videos were boosted and the total cost was just over £14.
So now, even though I’ve had a few interesting conversations with Facebook advertising agency owners...
stand by my methodology:
Use Facebook live videos, drive curiosity and hit the boost button anytime your organic audience tells you that it’s worthwhile doing so.
You might now be thinking, ‘OK Katie that’s great but what do you mean about curiosity?
Or maybe you’re thinking ‘But I’ve tried boosting my content before and it hasn’t worked’.
I get it, this video isn’t going to solve everyone’s problems.
It’s definitely a great place to start, if like me, this was the only missing link in your chain.
By this point I’d spent upwards of £35,000 on business coaching and training so had covered all the important building blocks like marketing strategy, selling online and creating systems to automate lead generation.
If you’re struggling to find your way online then I have the solution you’ve been looking for.
Right now my book; The Female Entrepreneur Road Map to Health, Wealth & Happiness is available for FREE.
The book is designed to lovingly guide you through all the foundational steps to building a business so that you can effectively generate leads and sales online even if so far you’ve never managed to make this happen.
You might be wondering why I’m giving you a copy of my physical book for free?
Well, it’s because I truly believe female entrepreneurs are a force for good and will change the world I am dedicated to helping as many as I can.
More importantly, I am committed to helping female entrepreneurs have the impact they deserve without needing to find thousands and thousands of pounds to make it happen.
The other important thing you need to know about ‘The Female Entrepreneur Road Map to Health, Wealth & Happiness’ is that the book not only walks you through key pieces of business success strategies, blueprints and advice.
You also get key tips, tricks and techniques to overcome the emotional hurdles of being in business.
This is because you can’t build a wildly successful and insanely profitable business unless you are actively managing your emotional health.
The book has been specifically designed to guide you through both so that you truly can create the life you want, the business you dream of and the impact you desire.
Use the button below to get your copy right now:
BUT don’t delay, this free promotion won’t last forever!
p.s., leave me a comment below and let me know what you’re struggling with in your life or business and I’ll answer them live during the Social Saturday livestream.
Anyone who’s questions are featured on the Social Saturday live-stream will be gifted instant access to the Inspired Implementation Masterclass bundle and the No Hustle: More Money Masterclass bundle which is a collection of 6 masterclasses designed to help you quickly course correct your life and business so that you can have the life of your dreams and not the life of your nightmares yours for FREE as a thank you! (Value £582).
Meet Your Host:
Hey, I'm Katie Woodland I'm a Psychologist, Business Coach, Speaker & Best-selling Author who helps determined female entrepreneurs shed imposter syndrome, embrace their authenticity and confidently step into the limelight.
I show you how to let go of any emotional turbulence you’ve encountered trying to get your business of the ground so that you can master the foundational steps of a building a wildly successful and insanely profitable business. Enabling you to quickly turn your business from a money pit into a money tree and have the lasting impact on the world that you’ve been desiring.
The only problem is that right now you’re so overwhelmed with ‘all the things’, confused by who you should trust and are so demotivated by the never-ending ‘bumps in the road’ that you’ve started to question whether you can even achieve your dreams.
The Female Entrepreneur Road Map to Health, Wealth & Happiness safely guides you through clinical therapeutic techniques and simple business building strategies. Helping you effortlessly release any fear, guilt or self-doubt so that you can courageously step out from the shadows to go from best-kept secret to household name and change the course of your life and business, faster than you ever believed is possible.
Use the link to secure your free copy of the physical book free: https://ivegotthis.biz/free-book (make sure you act fast before this amazing promotion ends!)
I am the who that finds all the how’s you need to turn your dreams into your realities.