Katie Woodland's guest today has created a successful and profitable nutritional snack brand LioBites.
In this episode Anna Oldbury founder of LioBites will share her story, her mistakes and powerful pieces of advice for every female entrepreneur and small business owner to follow so that you can build a successful and profitable business you can be proud of.
Anna also shares with you, how she overcame racism, gender stereotypes and self-doubt to create an international brand in less than 18 months.
So, if you want to create a life which brings you joy - tune in to this episode right now!
Watch this episode right now to find out how you can overcome and build the successful and profitable business of your dreams!
Welcome to Episode #4 of the 'The Female Entrepreneur Road Map to Health, Wealth & Happiness: How to build a successful business in... Show'
In this episode, Anna Oldbury and I discuss how she turned a throw away comment in the kitchen to a global healthy food brand in under 18 months!
So if you want to understand how to turn your kitchen idea into a sought after product without going round in circles, trapped by self-doubt or feeling overwhelmed then tune into this amazing episode right now!
EPISODE #4: GOING AGAINST THE GIANTS TO BUILD AN INTERNATIONAL FOOD BRAND IN LESS THAN 18 MONTHS!
Core Questions covered in this episode:
1) Who is Anna Oldbury, what does she do and did she have any experience in business before becoming an entrepreneur?
2) The 3-Steps every female entrepreneur and small business owner needs to follow to build a successful and profitable business - fast.
3) What has been the biggest emotional hurdle you've faced while building your business, so far?
4) How did you overcome your emotional stumbling block?
5) What 'one thing' turned your business around after you overcame your emotional hurdle?
6) Where do you see many food based businesses and female entrepreneurs wasting their time when they are building their business?
Key Time Stamps in this episode:
⏱️ [01:03] How leaving Poland almost 20 years ago set Anna on her unexpected entrepreneurial journey!
⏱️ [02:36] How the birth of her child led Anna down a completely different path and ultimately to realising a dream she didn't know she had!
⏱️ [04:06] Why the first business in the fashion)industry ended up being more of a hindrance than giving her the freedom she was craving.
⏱️ [04:46] Why the daily grind left Anna feeling unfulfilled and as though she wasn't giving her children the best example.
⏱️ [05:25] How stress and poor health led to Anna quitting her job, a resurgence in her interest in nutrition and returning to the entrepreneurial world.
⏱️ [06:30] How her daughters bad breakfast habit led to Anna's winning business idea ...
⏱️ [07:31] How being a frustrated mum determined to feed her daughter healthy snacks led to the international business success she now has...
⏱️ [08:21] Why one of the keys to having a successful business is by truly being your ideal customer.
⏱️ [09:09] How a shoestring budget and a friend creating her logo enabled Anna to create a brand which is unique and was able to instantly set her apart from the corporate giants to give her the edge and enable her to outpace many of her global competitors.
⏱️ [11:27] Why doing it on your own doesn't mean you can't create a big brand that makes a global impact.
⏱️ [13:31] The one thing that's stopping most home-based food businesses from succeeding...
⏱️ [14:07] A surprising thing to consider when you are creating a food business so that you can scale nationally and internationally.
⏱️ [16:00] How having money can be a hindrance and not a help when setting out on your journey.
⏱️ [17:21] Why aligning yourself with an established supply chain before bringing your food product to market sets you up for success and virtually guarantees it happens fast!
⏱️ [18:18] Why 'letting go' and sticking to the things that you do best when bringing any business to market enables you to have a smoother ride.
⏱️ [19:01] The FIRST step female entrepreneurs should take when building a global food brand.
⏱️ [20:49] Why asking your friends and family whether they'd buy it is not effective market research ...
⏱️ [22:10] The SECOND step every female entrepreneur should take when bringing a food brand to the world.
⏱️ [23:19] Why a thick-skin is necessary to succeed as a female entrepreneur, especially if you're not native to the country you live and work.
'I'm not an inventor, I've invented a way to market something' (Anna Oldbury; 2019)
⏱️ [24:40] How the nightmare of losing the packing organisation at the last minute was a blessing in disguise.
'The only reason your business fails is because you've stopped trying. There is always another way...' (Katie Woodland; 2019)
⏱️ [27:11] The THIRD step every female entrepreneur should take when to scale their business and letting it impact the world in the way you intended...
⏱️ [29:13] The one difference between food based businesses that succeed and make it big and those which stay forever pitching to local farmers markets...
⏱️ [30:18] How a surprise at an event led LioBites to go global before being recognised in the UK!
⏱️ [32:46] Why not being a middle aged, British white guy still sets you back when trying to build a business (& how it got her husband in a little 'hot water' at an Expo!).
⏱️ [34:47] How to walk into a boardroom and own the conversation so that you can work with the strategic partners you want even before your product/service has gained momentum.
⏱️ [36:22] The most effective way to get a buyers eyes on your products/services (& it's probably not what you think!)
⏱️ [37:07] Why building a relationship with fellow business owners, even competitors is not only vital for your emotional health but also for the success of you business.
⏱️ [40:07] Why you are your businesses biggest asset and how to take advantage of it so that you can overtake your competitors ... even if they've got a investors, backers and a huge amount of capital to help them get started.
⏱️ [41:20] EXCLUSIVE Anna drops which supermarket snapped up her product before the official release date!
⏱️ [45:14] The one thing most female entrepreneurs do which hinders their success ... and often before they've even got started!
⏱️ [47:23] The first question out of every single buyers mouth ... #truthbomb
Where to find Anna & LioBites: