Why a book which made me laugh so hard I almost fell off the treadmill is a must for Anyone Running A business
If you run a business (or work in sales), then you know asking someone for money is hard.
It can often feel like you're stealing their baby or something - even if your product/service is the exact thing they need to help them through a difficult time.
I mean, let's be honest ...
...Apple doesn't care that they ask you to pay hundreds of pounds for a product which is fundamentally flawed (aka, if you drop the phone which is supposed to be 'mobile' the thing breaks...)....
...Volkswagen didn't care that they were cheating the emissions tests so that environmentally conscious people would buy their car ...
...Johnson & Johnson still sell a product for babies packed full of known chemicals which cause cancer even after being sued multiple times for millions of dollars...
But, those of us who have little businesses and who are driven to work 3 million hours a week because we want to truly help people have a better life feel like we're committing the worst kind of sin when we ask for money.
Have you noticed how when you just start out you end up looking really shifty because you avert your eyes, maybe shrink your whole body down and then end up whispering the price because the thought of saying it out loud is like you've summoned the devil?
Getting over this is HARD.
But it is soooo worth it!
One of the things which really helped me do this is a book called 'You are a badass at making money' by Jen Sincero (she also wrote 'you are a badass' - which is equally awesome).
(links to both are above #yourewelcome)
These books are hilarious.
Jen talks about her life and how she made the changes from struggling to make ends meat to making a more money than she ever dreamed of.
Every chapter makes you take a long hard look at yourself.
& thankfully every chapter also helps you take the right step to getting over yourself and moving forward.
But what made me almost fall off the treadmill?
At one point in the book, Jen is re-defining money:
"Imagine walking around experiencing similarly icky thoughts and feelings for something just as omnipresent as money. For example, what if you thought these things about the sky? The sky is the root of all evil, it's not polite to talk about the sky, loving the sky makes me a bad person, the sky turns otherwise decent people into pigs..."
& while this in itself isn't funny (other bits really are) this is when it hit me.
I had been treating money as though it was some giant monster which needed to be tamed and just having it made me an evil person...
Money is just money.
The same as a pen is just a pen.
They are both resources.
They are both just things.
Yet one of these things was terrifying me and I was actively sabotaging any chance I had at getting money (aka not following up with potential clients, not reaching out to prospects and not asking customers for the money they were supposed to be paying me for the work I was doing).
This and the almost embarrassing roll around the gym floor was like a giant slap in the face.
When I truly got this EVERYTHING in my business and life changed.
I stopped feeling like I was a war criminal for charging people to get better.
I stopped dodging the phone afraid it was someone who wanted to work with me.
I stopped waking up in the middle of the night with nightmares about my bills smothering me (#truestory).
The thing is, this book while amazing may not be the right fit for you right now.
What I didn't say before, was that it wasn't until the second time I listened did this actually sink in.
The first time, I kinda took it on board but nothing changed.
The second time, however, I was truly ready to listen.
I was already well on my way to rebuilding my own wellbeing and so was more able to tune in and accept the advice which was being given.
If you know that you need to make money but just have a few questions then this book is definately for you.
Right now it's £4.99 via kindle & here's the link again:
You are a badass at making money
(& no I'm not an affiliate I just think its awesome)
But, if you know you need a little help doing the groundwork on yourself before you even look at fixing your business then I have something else which may be a little more up your street.
On September 4th I'm running my first ever online 'life and business reset' programme.
This programme combines the best techniques to reset your life from the Intensive Holistic Therapy Programme and some amazing tools to reset your business from some of the world leaders in their industry.
You are the first to know this is happening.
I mean, the sales page isn't even finished yet!
But, I wanted to let you know because I am truly grateful to you for allowing me into your inbox every day & when the sales page goes live on Friday, there will be a lot of advertising going on.
There are only 100 spaces so that I can still give the best advice and support to everyone who takes part.
(& no, you won't turn up on day 1 to find 500 people there like some others out there with their fake scarcity tactics).
If you are interested in finding out how you can reset your life and business so that you can confidently and consistently generate clients even if you're struggling to get a single sale then hit reply and I will add you to theVIP list.
This list means you get face-to-face time with me, without paying extra.
This list means you have the opportunity to start two weeks before the 'official' start date so that you don't have to wait until September to get your life back together.
& finally, this list also gives you access to resources not available to anyone coming through the programme regardless of whether they pay for silver, gold or platinum access.
I am truly grateful to you for allowing me to be here & I want to make sure that you have every success in moving your business and life forward.
Have a wonderful Tuesday & thank you.
Best wishes, Katie x
Developmental Psychologist & Business Coach
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